Identifying Potential Retail Partners for The Kind Pet
The Kind Pet, a company dedicated to creating sustainable pet toys, seeks to expand its market reach by identifying potential wholesale and retail partners. The project aims to research and compile a list of small, independent pet stores across the United States that align with The Kind Pet's values and product offerings. This project will allow learners to apply their research and analytical skills to identify key market opportunities. The team member will focus on understanding the landscape of independent pet retailers, assessing their compatibility with The Kind Pet's brand, and identifying potential for collaboration. This project will enhance learners' ability to conduct market research, analyze business compatibility, and develop actionable insights for business development.
Sustainability & Pets - Video Education Campaign
The Kind Pet is committed to promoting sustainable pet ownership practices that benefit both pets and the planet. The goal of this project is to create an engaging and educational video campaign for social media platforms. This campaign will raise awareness about the importance of sustainable practices in pet care, such as plastic free, eco-friendly pet products and responsible waste management. The project aims to educate pet owners on how small changes in their daily routines can lead to a significant positive impact on the environment. By leveraging social media, the campaign seeks to reach a broad audience and inspire a community of environmentally conscious pet owners. The project will involve researching sustainable pet ownership practices, scripting, filming, and editing short videos that effectively communicate these ideas.
B2B Product Launch to New Market Research
We are interested in expanding B2B our wholesale business in the US, CA, UK, Europe and Australia. It will be important to gather information on these markets regarding our largest competitors, potential retailers, and distributors. Researching current competition, their current offers, and who are the retailers or distributors they are selling to. Researching potential retailers, their requirements from wholesalers (example: margin requirements) and determining their buyers' contact information. Researching potential distributors and agents, their requirements for wholesalers and determining their contact information. Researching relevant tradeshows and costs to exhibit. Analyzing and suggesting best path forward per market.
Competitive Analysis - Eczema Niche
Since 2011, our company has been offering natural treatments for individuals with eczema. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including: Familiarizing themselves with our company, products, and target market. Identifying current and potential future competitors. Creating a matrix identifying features that are similar and different between companies. Summarizing our competitive advantages and disadvantages relative to the competition identified. Bonus steps in the process would also include: Recommending how our company can differentiate itself through products / services and messaging.
B2B Product Launch to New Market Research - sustainable packaging
As a small health and beauty brand, we have found it very difficult to find clean, sustainable packaging options for our products that are available for purchase at prices and minimums accessible for small brands. We are interested in producing our own line of skin care packaging for our own brand and also selling to other small brands. Tasks may involve: Researching current market landscape. Analyzing current product offerings and determining needs and whitespace. Researching current manufacturers or resellers of sustainable packaging. Analyzing the competitive landscape. Analyzing potential B2B customers. Analyzing trends within primary data collected and reporting on them. Determining costs and potential selling prices. Creating financial projections.
Research for Expanding into New Niche Markets
We are a B2C and B2B company currently producing products in the health and wellness space for individuals suffering from eczema and psoriasis and other sensitive skin conditions. Our clothing line, Remedywear, is made with specialty fibers (Tencel with zinc oxide) that provide benefits like moisture-wicking, cooling, antibacterial, and antimicrobial. Not only do the fibers in Remedywear help to soothe eczema and psoriasis, but the therapeutic benefits can be helpful for a lot of other uses as well, medical and beyond. We are interested in exploring the other potential uses for our Tencel and zinc material and the current competitive landscapes and customer buying behaviors and expectations for these new markets. Please note that we want to prioritize D2C over selling into the healthcare system.
The Kind Pet Video Project - Access to pet models required
The main goal of this project is to create videos about The Kind Pet's brand and products to share on social media and in advertising. We require you have access to cat and dog models for filming. We are looking for a longer brand story for our website as well as shorter segments for social media. Our brand is focused on sustainable products in the pet space, so this is going to be an important theme for all videos. Final deliverables should include: - All source video files. - All edited video files. - A written report explaining the design process and outcomes.