The Kind Pet is committed to promoting sustainable pet ownership practices that benefit both pets and the planet. The goal of this project is to create an engaging and educational video campaign for social media platforms. This campaign will raise awareness about the importance of sustainable practices in pet care, such as plastic free, eco-friendly pet products and responsible waste management. The project aims to educate pet owners on how small changes in their daily routines can lead to a significant positive impact on the environment. By leveraging social media, the campaign seeks to reach a broad audience and inspire a community of environmentally conscious pet owners. The project will involve researching sustainable pet ownership practices, scripting, filming, and editing short videos that effectively communicate these ideas.

The project will result in a series of 15-20 short educational videos, each focusing on a specific aspect of sustainable pet ownership. These videos should be suitable for sharing on platforms like Instagram, Facebook, Youtube Shorts and TikTok. The deliverables include a comprehensive script for each video, the final edited videos, and a brief report outlining the research and creative process. The videos should be engaging, informative, and visually appealing to capture the attention of a diverse audience and with a strong call to action.