We are a B2C and B2B company currently producing products in the health and wellness space for individuals suffering from eczema and psoriasis and other sensitive skin conditions. Our clothing line, Remedywear, is made with specialty fibers (Tencel with zinc oxide) that provide benefits like moisture-wicking, cooling, antibacterial, and antimicrobial. Not only do the fibers in Remedywear help to soothe eczema and psoriasis, but the therapeutic benefits can be helpful for a lot of other uses as well, medical and beyond.

We are interested in exploring the other potential uses for our Tencel and zinc material and the current competitive landscapes and customer buying behaviors and expectations for these new markets.

Please note that we want to prioritize D2C over selling into the healthcare system.

Tasks may involve:

 Gather existing market data on potential new markets.

 Gather competitive data on potential new markets.

 Analyze trends found in market and competitive data.

 Evaluate and report on new market potential and rank them based on various criteria.

Deliverables:

 Research potential product/market ideas around clothing, bedding, pet products, etc, where

moisture-wicking, cooling, antibacterial, and antimicrobial products are a big benefit.

 Research existing data around these markets: including, but not limited to, customer expectations, buying behaviors, and search volume/trends.

 Create a customer analysis.

 Research existing competitor data and products for new markets.

 Research industry trends.

 Create a competitor analysis.

 Create a report on primary and secondary findings of industry trends.

 Present all findings and recommend the top three markets (including based on market potential – gaps/white space in the market, customer demand, and lack of competition.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Suggestions for new niche markets to explore.
• The customer segments our brand primarily caters to.
• Information about our products/services.
• Input on choices, problems or anything else the students might encounter.