Identifying Potential Retail Partners for The Kind Pet

Open
The Kind Pet
Cornwall, Ontario, Canada
Jennifer Roberge
Founder
(3)
3
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market research Market expansion
Skills
market opportunities analytical skills wholesaling business development market research research
Details

The Kind Pet, a company dedicated to creating sustainable pet toys, seeks to expand its market reach by identifying potential wholesale and retail partners. The project aims to research and compile a list of small, independent pet stores across the United States that align with The Kind Pet's values and product offerings. This project will allow learners to apply their research and analytical skills to identify key market opportunities. The team member will focus on understanding the landscape of independent pet retailers, assessing their compatibility with The Kind Pet's brand, and identifying potential for collaboration. This project will enhance learners' ability to conduct market research, analyze business compatibility, and develop actionable insights for business development.

Deliverables

The deliverables for this project include a comprehensive report. The report will list at least 40 potential independent pet store partners, including detailed profiles and contact information and will provide strategic recommendations for approaching these potential partners. The deliverables will demonstrate the learners' ability to conduct thorough market research and present actionable business insights.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Responsible consumption and production

About the company

Company
Cornwall, Ontario, Canada
2 - 10 employees
Consumer goods & services
Representation
Women-Owned Small Business Sustainable/green

The Kind Pet is a natural pet store and resource dedicated to reducing our pets' and our own impact on the planet.

As eco champions (and pet parents, of course!), we believe we can reduce our footprint without sacrificing quality.

We source only the most sustainable pet products from socially responsible brands. Let us help you on your journey to becoming a more sustainable pet owner.