E-Commerce Optimization and Digital Product Launch
Colour Me Christmas is seeking to enhance its online presence and sales performance across multiple e-commerce platforms. The project involves updating and optimizing product listings on Etsy and Amazon to ensure they are SEO-friendly and visually appealing, which is crucial for attracting potential customers. Additionally, the project aims to establish a fully functional and visually consistent shop on Faire, a platform known for connecting brands with retailers. The learners will also be tasked with creating and publishing a set of digital products on Amazon KDP, demonstrating their ability to apply e-commerce strategies and platform-specific knowledge effectively. This project provides an opportunity for learners to apply their classroom knowledge in digital marketing, SEO, and e-commerce platform management to real-world scenarios, enhancing their practical skills and understanding of the industry.
Colour Me Christmas: Social Media Revamp
Colour Me Christmas is seeking to enhance its online presence by aligning its social media visuals with its updated branding. The project aims to create a cohesive and visually appealing social media strategy that reflects the company's festive and vibrant identity. The primary goal is to design a set of new post templates and reel covers that capture the essence of Colour Me Christmas. Additionally, the project involves a comprehensive update of the company's Instagram and Facebook pages. This update will ensure that all visual and textual elements are consistent with the new business objectives, enhancing brand recognition and engagement. The project provides an opportunity for learners to apply their design and social media management skills in a real-world context, focusing on brand consistency and digital marketing strategies.
E-commerce Platform Optimization for Colour Me Christmas
Colour Me Christmas is looking to enhance its online presence by optimizing its e-commerce platforms. The project aims to update and streamline the company's Etsy and Amazon shops, ensuring that product listings are accurate, visually appealing, and optimized for search engines. Additionally, the project involves launching products on Amazon KDP to expand the company's reach into the digital marketplace. The team will also be responsible for setting up a new shop on Faire, a wholesale marketplace, to tap into B2B opportunities. This project provides learners with the opportunity to apply their knowledge of e-commerce, digital marketing, and platform-specific optimization techniques. By focusing on these closely related tasks, the project ensures a cohesive approach to improving Colour Me Christmas's online sales channels.
Colour Me Christmas: Festive Website Revamp
Colour Me Christmas, a company specializing in holiday-themed products and services, is looking to revamp its online presence to align with its new branding and business objectives. The current website does not reflect the vibrant and festive nature of the brand, nor does it effectively communicate the company's updated offerings. The goal of this project is to design and develop a new website using either Wix or Squarespace that captures the essence of Colour Me Christmas. The website should be visually appealing, user-friendly, and optimized for both desktop and mobile devices. It should also include sections for product showcases, customer testimonials, and a blog for holiday tips and ideas. The project provides an opportunity for learners to apply their web design and development skills, utilizing tools and techniques learned in the classroom to create a cohesive and engaging online platform.
Social Media Branding Revamp for Colour Me Christmas
Colour Me Christmas, a company specializing in festive decorations and holiday experiences, is seeking to revamp its social media presence to align with its new branding and business objectives. The current social media pages on Instagram and Facebook do not reflect the updated brand identity, which aims to convey a more modern, vibrant, and cohesive image. The goal of this project is to create visually appealing and consistent social media content that resonates with the target audience and enhances brand recognition. This involves designing new post templates and reel covers that are in line with the new branding guidelines. Additionally, the project will include a comprehensive update of the existing social media pages to ensure all elements are cohesive and reflective of the new brand direction.
Optimizing Corporate Gifting Strategy and Client Management
Colour Me Christmas aims to enhance its corporate gifting service by developing a comprehensive promotional strategy and implementing an efficient client management system. The project involves researching and identifying effective promotional tactics that align with the company's brand and target audience. Additionally, the project requires an exploration of various client management software options to streamline operations and improve customer interactions. The goal is to integrate a user-friendly client management system that supports the promotional strategy and enhances overall customer experience. This project allows learners to apply marketing and software evaluation skills, providing a practical understanding of strategic planning and technology implementation in a business context. - Develop a promotional strategy for corporate gifting. - Research and evaluate client management software options. - Implement a selected client management system. - Align the software with the promotional strategy to enhance customer experience.
Colour Me Christmas: Visual Identity Rebrand
Colour Me Christmas, a company specializing in festive decorations and holiday-themed products, is seeking to refresh its brand image to better resonate with its target audience. The goal of this project is to develop a cohesive and modern visual identity that reflects the company's joyful and vibrant spirit. This involves creating a new logo, designing a consistent visual style, and developing templates for social media graphics and business proposals. Additionally, a mockup of a new website design will be crafted to ensure the brand's online presence aligns with its updated identity. This project provides an opportunity for learners to apply their graphic design and branding knowledge, focusing on creating a unified and appealing brand image.
School Engagement Strategy for Colour Me Christmas
Colour Me Christmas, a company specializing in festive educational experiences, aims to expand its reach by engaging with schools for speaking engagements, author tours, and workshops. The project involves developing a comprehensive strategy to secure meetings with school administrators and book these events. The goal is to create a structured approach that leverages existing classroom knowledge in marketing and communication. By understanding the needs of educational institutions and aligning them with Colour Me Christmas's offerings, the project will help the company establish a strong presence in the educational sector. The project will focus on crafting persuasive communication materials and identifying key decision-makers within schools. - Analyze the current market for educational engagements. - Develop a targeted outreach plan for school administrators. - Create persuasive communication materials tailored to school needs. - Identify and prioritize potential schools for engagement.
Market Analysis for Colour Me Christmas Online Holiday Gift Shop
The main goal for the project is to conduct a market analysis for Colour Me Christmas' online holiday gift shop with the objective of strategizing to increase online revenue. The findings should include different sales channels, their features and benefits, and the potential ROI for the organization. It should also include insight on creating collections for less common holidays like Eid, Galentines, Black History Month, Women's Month, Mother's Day, and Father's Day.
Shopify Website Development for Colour Me Christmas
The main goal for the project is to develop a new Shopify website for Colour Me Christmas that aligns with the company's mission of celebrating diversity within the holiday season. The website should showcase and sell ethnic and international holiday home décor, children’s toys, holiday books, and diverse holiday content, as well as provide information about racially diverse Santa for events. The website should deliver joy through inclusion and represent the values of the company. The website should be SEO optimized and sales optimized.
Market and Competitor Research for Corporate Gifting Service
The main goal for the project is to conduct market and competitor research for Colour Me Christmas's corporate gifting service in order to help formulate the company's offering and marketing strategy. This will involve several different steps for the students, including: - Researching the current market for corporate gifting services, including trends, customer preferences, and potential opportunities. - Analyzing competitors in the corporate gifting space to understand their offerings, pricing, and marketing strategies. - Identifying potential target customers for Colour Me Christmas's corporate gifting service and understanding their needs and preferences. - Developing a report outlining the findings and recommendations for Colour Me Christmas's corporate gifting offering and marketing strategy.
Lead Generation and Sales Funnel Automation Project
The main goal for this project is to generate leads for Colour Me Christmas' corporate gifting service and establish an automated sales funnel. This will involve several different steps for the students, including: - Researching the target market for corporate gifting services. - Developing a lead generation strategy to attract potential corporate clients. - Creating an automated sales funnel to nurture leads and convert them into customers. - Implementing marketing automation tools to streamline the sales process. - Analyzing the effectiveness of the lead generation and sales funnel strategies.
Santa Tracker App Project
The main goal for the project is to create a Santa Tracker app for Colour Me Christmas, a social enterprise that focuses on celebrating diversity within the holiday season. The app should include a countdown to Christmas and feature a racially black Santa and racially diverse characters. Additionally, the app should be used as a way to drive traffic to the company's website for purchases and to increase social media followers.
Marketing Support for a Fun Diverse Gift Shop and Gift Service business
The two main components of this project are as follow Prepare marketing strategy for 2024 season A) Prepare social strategy & content for new collections (ads, reels, graphics) b) Highlight important website changes or updates to be made c) create non social media content and marketing as needed d)help conceptualize ways to grow sales during in person events (markets) that ties in social media and website GOAL: primmed and ready to launch the gifting season in July with campaigns and content ready to go