Lead Generation and Sales Funnel Automation Project
Project scope
Categories
Market research Competitive analysis Lead generation Product or service launch Sales strategySkills
sales process target market marketing automation research reports lead generation automationThe main goal for this project is to generate leads for Colour Me Christmas' corporate gifting service and establish an automated sales funnel. This will involve several different steps for the students, including:
- Researching the target market for corporate gifting services.
- Developing a lead generation strategy to attract potential corporate clients.
- Creating an automated sales funnel to nurture leads and convert them into customers.
- Implementing marketing automation tools to streamline the sales process.
- Analyzing the effectiveness of the lead generation and sales funnel strategies.
By the end of the project, students should complete the following tasks:
- Research report on the target market for corporate gifting services.
- Lead generation strategy including potential client profiles and outreach methods.
- Automated sales funnel design and implementation plan.
- Marketing automation tools recommendation and integration plan.
- Analysis report on the effectiveness of the lead generation and sales funnel strategies.
Final deliverables:
- Lead generation strategy document.
- Automated sales funnel design and implementation plan.
- Marketing automation tools recommendation and integration plan.
- Analysis report on the effectiveness of the lead generation and sales funnel strategies.
Learners have access to me for any questions or feedback. Need for any additional tools or technology can be covered by me as needed.
About the company
Colour Me Christmas is a social enterprise that focuses on celebrating diversity within the holiday season. We sell ethnic and international holiday home décor, children’s toys, publish holiday books, create diverse holiday content as well as provide a racially diverse Santa for your next event.
Our aim is to sell products that allow BIPOC individuals to feel included and celebrated during the holiday season because there is nothing worse than walking through the aisles of a store and not seeing yourself represented. Our products deliver joy through inclusion with a sprinkle of Christmas magic.
We are a social enterprise that gives back to pediatric healthcare in honour of the lifesaving care received by our infant son during his first Christmas.
We believe that Christmas can be for everyone because the holiday season represents JOY, COMMUNITY & IMPACT to us. It is not about religious dogma or exclusion. We understand that the Christmas season can feel isolating and stressful to many so we hope our presence can infuse a sense of happiness and belonging for all.
Currently the business is going through a PIVOT and we are aiming to focus more on our services than our products. We are also looking to change the name and rebrand to make it a more year round business.