Market Analysis for Colour Me Christmas Online Holiday Gift Shop
Project scope
Categories
Market research Competitive analysis Market expansion Sales strategySkills
market analysis market research sales research collectionsThe main goal for the project is to conduct a market analysis for Colour Me Christmas' online holiday gift shop with the objective of strategizing to increase online revenue. The findings should include different sales channels, their features and benefits, and the potential ROI for the organization. It should also include insight on creating collections for less common holidays like Eid, Galentines, Black History Month, Women's Month, Mother's Day, and Father's Day.
Tasks for learners to complete:
- Conduct market research on online holiday gift shops and sales channels.
- Analyze the features and benefits of different sales channels.
- Develop a strategy to increase online revenue based on the findings.
- Research and create collections for less common holidays, including Eid, Galentines, Black History Month, Women's Month, Mother's Day, and Father's Day.
- Calculate the potential ROI for the organization based on the market analysis and strategy.
Final deliverables:
- A comprehensive market analysis report including findings, sales channel analysis, revenue strategy, and potential ROI calculations.
- Recommendations for creating collections for less common holidays.
- Presentation of the market analysis findings and strategy to increase online revenue.
Here to meet with and provide support to students as needed. I am open to suggestions and creativity from the students and view this as a collaborative effort.
About the company
Colour Me Christmas is a social enterprise that focuses on celebrating diversity within the holiday season. We sell ethnic and international holiday home décor, children’s toys, publish holiday books, create diverse holiday content as well as provide a racially diverse Santa for your next event.
Our aim is to sell products that allow BIPOC individuals to feel included and celebrated during the holiday season because there is nothing worse than walking through the aisles of a store and not seeing yourself represented. Our products deliver joy through inclusion with a sprinkle of Christmas magic.
We are a social enterprise that gives back to pediatric healthcare in honour of the lifesaving care received by our infant son during his first Christmas.
We believe that Christmas can be for everyone because the holiday season represents JOY, COMMUNITY & IMPACT to us. It is not about religious dogma or exclusion. We understand that the Christmas season can feel isolating and stressful to many so we hope our presence can infuse a sense of happiness and belonging for all.
Currently the business is going through a PIVOT and we are aiming to focus more on our services than our products. We are also looking to change the name and rebrand to make it a more year round business.