Optimizing Corporate Gifting Strategy and Client Management
Project scope
Categories
Market research Project management Marketing strategy Information technologySkills
marketing marketing research advertising strategyColour Me Christmas aims to enhance its corporate gifting service by developing a comprehensive promotional strategy and implementing an efficient client management system. The project involves researching and identifying effective promotional tactics that align with the company's brand and target audience. Additionally, the project requires an exploration of various client management software options to streamline operations and improve customer interactions. The goal is to integrate a user-friendly client management system that supports the promotional strategy and enhances overall customer experience. This project allows learners to apply marketing and software evaluation skills, providing a practical understanding of strategic planning and technology implementation in a business context.
- Develop a promotional strategy for corporate gifting.
- Research and evaluate client management software options.
- Implement a selected client management system.
- Align the software with the promotional strategy to enhance customer experience.
The project deliverables include a detailed promotional strategy document outlining key tactics and channels for corporate gifting. Additionally, a comprehensive report on the research and evaluation of client management software options will be provided. The final deliverable is the successful implementation of the chosen client management system, complete with a user guide and training materials for staff.
- Promotional strategy document.
- Research and evaluation report on client management software.
- Implemented client management system.
- User guide and training materials for staff.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Colour Me Christmas is a social enterprise that focuses on celebrating diversity within the holiday season. We sell ethnic and international holiday home dรฉcor, childrenโs toys, publish holiday books, create diverse holiday content as well as provide a racially diverse Santa for your next event.
Our aim is to sell products that allow BIPOC individuals to feel included and celebrated during the holiday season because there is nothing worse than walking through the aisles of a store and not seeing yourself represented. Our products deliver joy through inclusion with a sprinkle of Christmas magic.
We are a social enterprise that gives back to pediatric healthcare in honour of the lifesaving care received by our infant son during his first Christmas.
We believe that Christmas can be for everyone because the holiday season represents JOY, COMMUNITY & IMPACT to us. It is not about religious dogma or exclusion. We understand that the Christmas season can feel isolating and stressful to many so we hope our presence can infuse a sense of happiness and belonging for all.
Currently the business is going through a PIVOT and we are aiming to focus more on our services than our products. We are also looking to change the name and rebrand to make it a more year round business.
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