Business Scaling Level 1 - Year 1 &2
Project Title: Strategic Scaling Plan for a Fencing & Decking Business – Year 1 & 2 Goal of the Project: The goal is to develop a strategic scaling plan for a Fencing & Decking business during its first two years of operation. This plan will focus on three key areas, each supported by practical examples to illustrate actionable strategies: 1. Growth Opportunities Objective : Identify actionable opportunities to drive business growth. Example : Service Diversification : Expand offerings to include pergola installations alongside fencing and decking services. This would allow the business to cater to homeowners looking for comprehensive outdoor living solutions, increasing average project value and attracting a broader customer base. 2. Key Success Activities Objective : Define the top strategic activities essential for scalability and operational efficiency. Example : Brand Building : Develop a strong online presence by creating a professional website with a portfolio of past projects, customer testimonials, and clear service descriptions. Additionally, leverage social media platforms like Instagram and Facebook to showcase before-and-after project photos, building brand awareness and attracting local customers. 3. Competitive Threats Objective : Analyze the most significant threats and propose mitigation strategies. Example : Established Competitors : Competing with long-standing fencing and decking companies that have strong reputations and loyal customer bases. To mitigate this, the business could differentiate itself by offering superior customer service , competitive pricing, or unique services like eco-friendly materials or faster project turnaround times. Why This Project Matters: By addressing these key areas with practical examples, the project will provide the Fencing & Decking business with a clear, actionable roadmap to: Leverage untapped market opportunities for growth. Prioritize high-impact activities that drive revenue and operational efficiency. Mitigate risks and navigate competitive challenges effectively. This approach ensures the business is well-positioned for sustainable growth and long-term success in the industry.
Website design
1. Simple Website (1-2 weeks) Examples: Basic portfolio, small business brochure site, or landing page. Features: 1-5 pages (Home, About, Services, Contact, etc.). Minimal customization using pre-designed templates. Basic functionality (contact form, social media links). Timeline: Planning and research: 1-2 days. Design and development: 3-5 days. Testing and revisions: 2-3 days.
Brand Identity and Graphic Design
Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.
Business service Analysis
To assess past completed jobs to identify challenges, successful actions and develop new and improved business practices business service analysis - Postmortem detailed review conducted after a significant business service disruption or event, where the goal is to meticulously examine what went wrong, identify the root causes, and develop actionable steps to prevent similar issues from occurring in the future business service analysis - Framework creation Creating a business service analysis framework involves establishing a structured approach to evaluating and improving services within an organization
Google optimization
The main objective of Google optimization (also known as SEO or Search Engine Optimization) is to improve your website’s visibility on Google’s search engine results pages (SERPs) so you can attract more organic (non-paid) traffic, generate leads, and grow your business. In simpler terms, the goal is to: Rank higher on Google for relevant search terms. Drive more qualified visitors to your website. Convert those visitors into customers or achieve other desired actions (e.g., inquiries, bookings, sign-ups). The #1 Priority of this effort is consistency, making sure the information displayed on Google is consistent and accurate with the information given on Facebook and Instagram. Making sure all the proved links are up to date and working.
Marketing Graphics Design for Mark of Success Home Services
Mark of Success Home Services is looking to enhance its brand visibility and customer engagement. The goal of this project is to create a cohesive set of graphics that can be used across multiple platforms and mediums. These graphics will be used for T-shirts, flyers, yard signs, fridge magnets, and Instagram posts. 1: Logo develop -An A.I. file or orginal design file so we can make future modifications -EPS File so we can resize it without pixelation -SVG for for web and or digital -PNG File for logos with trasnparent background -JPG to place logo in formats that dont support larger files 2: Designs for formats that can advertise MS Home services through out each neighborough. Fridge magnets Yard Signs Flyers pens The project aims to provide a consistent and professional look that reflects the company's brand identity. Learners will have the opportunity to apply their graphic design skills and knowledge of marketing principles to create visually appealing and effective designs. This project will help the company attract new customers and retain existing ones by improving its marketing collateral.
Market Research
Our company provides laboured service in 7 areas of light constuction and renovation. Indoor/Outdoor assembly, Appliances, Plumbing, Electrical. Electoronics and Smart Home We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry. We would like to collaborate with students to conduct market research. This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, products and services. Researching our target market and market potential. Researching the industry and competitive landscape. Recommending strategies to improve our positioning, brand, products and services. Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.