The main objective of Google optimization (also known as SEO or Search Engine Optimization) is to improve your website’s visibility on Google’s search engine results pages (SERPs) so you can attract more organic (non-paid) traffic, generate leads, and grow your business.

In simpler terms, the goal is to:

1. Rank higher on Google for relevant search terms.
2. Drive more qualified visitors to your website.
3. Convert those visitors into customers or achieve other desired actions (e.g., inquiries, bookings, sign-ups).

The #1 Priority of this effort is consistency, making sure the information displayed on Google is consistent and accurate with the information given on Facebook and Instagram. Making sure all the proved links are up to date and working.

20 to 30 day project for Facebook/Instagram online platforms

1. Improved On-Page SEO

• Outcome: Key pages on your website (e.g., homepage, service pages, blog posts) will be optimized for target keywords, meta tags, and headers.
• Deliverables:
• Optimized title tags and meta descriptions.
• Proper use of H1, H2, and H3 headers.
• Internal linking improvements.

2. Keyword Research and Content Ideas

• Outcome: A list of high-potential keywords and content topics to target in future blog posts or service pages.
• Deliverables:
• A keyword research report with short- and long-tail keywords.
• Content ideas for blog posts or FAQs (e.g., "How to Choose the Right Gazebo for Your Backyard").

3. Basic Local SEO Setup

• Outcome: Improved visibility in local search results and Google Maps.
• Deliverables:
• Optimized Google My Business profile (if not already done).
• Local keyword targeting (e.g., "gazebo installation in Durham Region").
• Initial steps to collect and respond to customer reviews.

4. Performance Tracking Setup

• Outcome: A system to monitor your website’s SEO performance and identify areas for improvement.
• Deliverables:
• Google Analytics and Search Console set up (if not already done).
• Baseline metrics (e.g., current rankings, traffic, bounce rate).
• Recommendations for ongoing tracking and optimization.

DELIVERABLES

1. Keyword Research Report

• What’s Included:
• A list of 20–30 target keywords (e.g., "gazebo installation in Durham Region").
• Analysis of competitor keywords.
• Content ideas based on keyword research (e.g., blog topics like "How to Choose the Right Gazebo for Your Backyard").
• Purpose: Identify opportunities to rank for relevant search terms.

2. On-Page SEO Optimizations

• What’s Included:
• Optimized title tags and meta descriptions for key pages (e.g., homepage, service pages).
• Proper use of H1, H2, and H3 headers.
• Internal linking improvements to enhance site structure.
• Purpose: Improve search engine rankings and user experience.

3. Local SEO Setup

• What’s Included:
• Optimized Google My Business profile (if not already done).
• Local keyword targeting recommendations.
• Initial steps to collect and respond to customer reviews.
• Purpose: Boost visibility in local search results and Google Maps.

4. Performance Tracking Setup

• What’s Included:
• Google Analytics and Search Console set up (if not already done).
• Baseline metrics report (e.g., current rankings, organic traffic, bounce rate).
• Simple reporting dashboard or guide for ongoing tracking.
• Purpose: Monitor SEO performance and identify areas for improvement.

5. Content Strategy Recommendations

• What’s Included:
• List of 5–10 blog post or FAQ ideas based on keyword research.
• Suggestions for improving existing content (e.g., adding keywords, updating outdated information).
• Purpose: Provide a roadmap for creating content that drives traffic and engagement.

6. Final Project Report

• What’s Included:
• Summary of work completed during the 20-day project.
• Key findings and recommendations for next steps.
• Documentation of tools and processes used.
• Purpose: Ensure a smooth handover and provide a reference for future SEO efforts.