Healthcare SaaS model Sales Strategy Development

Virtual POCT is seeking to develop a comprehensive sales strategy for the pilot implementation of its healthcare SaaS platform in a pharmacy setting. The goal is to create a strategic plan that effectively communicates the platform's value proposition, identifies target clients, and outlines a clear execution plan for sales activities. The project will involve analyzing the current market landscape, understanding the needs of pharmacy stakeholders, and leveraging classroom knowledge in marketing and sales to craft a tailored approach. By focusing on the unique aspects of the pharmacy environment, the project aims to ensure a successful pilot launch that can be scaled in the future. The project will be completed by a team of learners specializing in business and marketing, applying their skills to real-world challenges.

Virtual POCT Marketing Strategy

The goal of this project is to develop a comprehensive marketing strategy for Virtual POCT's new SaaS product, ensuring its successful introduction to the digital healthcare market. To achieve this, students will engage in the following tasks and activities: Marketing Strategy Design : Develop digital marketing strategies, including social media, content marketing, and targeted advertising. Outline branding initiatives to enhance product visibility and credibility. Partnership Opportunities : Identify potential collaborators and partnerships to support market entry and growth.

Cybersecurity Strategy for Digital Healthcare Platform

The primary objective of this project is to enhance the cybersecurity of Virtual POCT's digital healthcare platform (MANA), which manages sensitive patient data and requires robust protection against cyber threats. The project aims to develop a comprehensive cybersecurity strategy tailored to the platform's specific needs by: Developing a Tailored Cybersecurity Strategy : Designing a detailed plan with recommended tools, technologies, and practices to fortify the platform’s security. Providing Implementation Recommendations : Offering actionable steps to effectively integrate the proposed measures into the development and operational workflows. This project will provide learners with a unique opportunity to apply cybersecurity principles in a real-world digital healthcare context, equipping them with critical insights into the challenges of securing healthcare data and complying with industry standards.

Enhancing Public Health through AI-Driven Point-of-Care Testing management solution in community care

Project Overview: This project will allow students to contribute to the development and adoption of a SaaS platform designed to integrate Point Of Care Testing management/data collection in community settings. The platform aims to centralize patient results, streamline workflows for healthcare professionals, and support public health initiatives through AI-driven data insights. Students will explore the impact of the platform on healthcare providers, patients, and policymakers by conducting research, analyzing data, and providing recommendations to enhance adoption and effectiveness. Project Goals: 1. Assess Market Fit & Adoption Rates: • Conduct research on the adoption of Point Of Care Testing management/data collection in community care settings. • Identify barriers and opportunities for pharmacists, nurse practitioners and community care health care providers. • Quantify adoption trends and evaluate how to accelerate platform adoption. 2. Public Health Impact Analysis: • Evaluate how centralized patient data can improve public health decision-making. • Analyze policy frameworks related to point-of-care testing in Canada. • Propose data models that could help predict health trends (e.g., diabetes rates). 3. Healthcare Workflow & Financial Benefits Assessment: • Identify how the platform improves efficiency and reduces paper-based workflows. • Conduct a cost-benefit analysis, estimating revenue/time savings for clinics. • Compare the platform’s impact on patient care vs. traditional methods. 4. Policy & Regulatory Review: • Research and summarize key regulations affecting point-of-care testing. • Provide recommendations to align the platform with nursing and pharmacy mandates.