Virtual POCT is seeking to develop a comprehensive sales strategy for the pilot implementation of its healthcare SaaS platform in a pharmacy setting. The goal is to create a strategic plan that effectively communicates the platform's value proposition, identifies target clients, and outlines a clear execution plan for sales activities. The project will involve analyzing the current market landscape, understanding the needs of pharmacy stakeholders, and leveraging classroom knowledge in marketing and sales to craft a tailored approach. By focusing on the unique aspects of the pharmacy environment, the project aims to ensure a successful pilot launch that can be scaled in the future. The project will be completed by a team of learners specializing in business and marketing, applying their skills to real-world challenges.

The project will result in a detailed sales strategy document that includes:

- A market analysis report identifying potential clients and competitors.

- A value proposition statement tailored to the pharmacy setting.

- A step-by-step sales execution plan, including timelines and key performance indicators.

- A presentation summarizing the strategy and its expected impact on the pilot project.