Pilot Program Marketing Plan for KonnéAbroad

KonnéAbroad is launching a new Pilot program which will provide students with unique international internship opportunities. This pilot program is to onboard vendors, delivery and customers on the Konneabroad platform. The company seeks a comprehensive marketing plan to effectively promote this program to its target audience, which includes small food businesses, home based food businesses, caterers and delivery drivers. The goal is to increase awareness, generate interest, and drive enrollment in the Pilot program. The project will involve market research, identifying key marketing channels, and developing a strategic plan that leverages both digital and traditional marketing methods. The team will apply their classroom knowledge of marketing principles, consumer behavior, and digital marketing strategies to create a robust and actionable marketing plan. Key tasks include: - Conducting market research to understand the target audience and competitive landscape. - Identifying and evaluating potential marketing channels. - Developing a detailed marketing strategy and timeline. - Creating sample marketing materials such as social media posts, email newsletters, and flyers.

Competitive Landscape Analysis for Ontario Business Gate Inc.

Ontario Business Gate Inc. is seeking to understand its position as MSP within the industry by analyzing its competitive landscape. The goal of this project is to identify key competitors, assess their strengths and weaknesses, and determine market trends that could impact Ontario Business Gate Inc.'s strategic decisions. This project will provide learners with the opportunity to apply market research and analytical skills acquired in their coursework. By focusing on a specific industry sector, students will gain insights into competitive dynamics and strategic positioning. The project will involve gathering data from various sources, such as industry reports, competitor websites, and market analysis tools, to create a comprehensive overview of the competitive environment. This analysis will help Ontario Business Gate Inc. make informed decisions about its market strategy and identify potential areas for growth or improvement.