KonnéAbroad is launching a new Pilot program which will provide students with unique international internship opportunities. This pilot program is to onboard vendors, delivery and customers on the Konneabroad platform. The company seeks a comprehensive marketing plan to effectively promote this program to its target audience, which includes small food businesses, home based food businesses, caterers and delivery drivers. The goal is to increase awareness, generate interest, and drive enrollment in the Pilot program. The project will involve market research, identifying key marketing channels, and developing a strategic plan that leverages both digital and traditional marketing methods. The team will apply their classroom knowledge of marketing principles, consumer behavior, and digital marketing strategies to create a robust and actionable marketing plan.

Key tasks include:

- Conducting market research to understand the target audience and competitive landscape.

- Identifying and evaluating potential marketing channels.

- Developing a detailed marketing strategy and timeline.

- Creating sample marketing materials such as social media posts, email newsletters, and flyers.

The final deliverables for this project will include a comprehensive marketing plan document and a set of sample marketing materials. The marketing plan should outline the research findings, strategic recommendations, and a detailed implementation timeline. The sample marketing materials should demonstrate how the plan can be executed across various channels.

Deliverables include:

- A market research report.

- A strategic marketing plan document.

- Sample marketing materials (social media posts, email newsletters, flyers).

- An implementation timeline.