Research for Expanding into New Niche Markets

We are a B2C and B2B company currently producing products in the health and wellness space for individuals suffering from eczema and psoriasis and other sensitive skin conditions. Our clothing line, Remedywear, is made with specialty fibers (Tencel with zinc oxide) that provide benefits like moisture-wicking, cooling, antibacterial, and antimicrobial. Not only do the fibers in Remedywear help to soothe eczema and psoriasis, but the therapeutic benefits can be helpful for a lot of other uses as well, medical and beyond. We are interested in exploring the other potential uses for our Tencel and zinc material and the current competitive landscapes and customer buying behaviors and expectations for these new markets. Please note that we want to prioritize D2C over selling into the healthcare system.