Michel Vivier
Learner
(2)
31
Portals

Skills

Performance reporting 2 Scheduling 2 Social media 2 Social media strategy 2 Content creation 1

Achievements

Latest feedback

Recent projects

Haletale Inc
Haletale Inc
Toronto, Ontario, Canada

Social Media Presence Enhancement for Founders of Haletale Inc.

The main goal for the project is to support the business owners of Haletale Inc., with enhancing their social media presence on platforms such as LinkedIn, Instagram, and Facebook. This will involve several different steps for the learners, including: - Analyzing the current social media presence of Haletale Inc. - Developing a social media strategy to increase engagement and reach on LinkedIn, Instagram, and Facebook. - Creating and scheduling posts that align with the company's brand and mission. - Monitoring and responding to comments, messages, and mentions on social media platforms. - Analyzing the performance of social media posts and making adjustments to the strategy as needed.

Matches 2
Category Digital marketing + 4
Closed
Haletale Inc
Haletale Inc
Toronto, Ontario, Canada

Strategic Content Creation and Engagement for Haletale on LinkedIn

The main goal for the project is to increase Haletale's presence, engagement, and followers on LinkedIn through strategic content creation and collaboration with articles. This will involve several different steps for the students, including: - Analyzing Haletale's current LinkedIn presence and engagement. - Creating LinkedIn articles and posts that align with Haletale's mission and vision. - Collaborating with articles to increase Haletale's visibility and reach on LinkedIn. - Developing a content calendar for consistent posting and engagement. - Implementing strategies to increase followers and engagement on Haletale's LinkedIn page.

Matches 4
Category Digital marketing + 3
Closed
Cosmocat Games
Cosmocat Games
Dartmouth, Nova Scotia, Canada

Online Marketing Campaign

Our company advertises several video games online. We hope to revamp our web and social media marketing to attract more customers. We would like to work with students to design a new online marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our companyโ€™s products, web presence, and social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.

Matches 1
Category Social media marketing + 1
Open
The Kind Pet
The Kind Pet
Cornwall, Ontario, Canada

Identifying Potential Retail Partners for The Kind Pet

The Kind Pet, a company dedicated to creating sustainable pet toys, seeks to expand its market reach by identifying potential wholesale and retail partners. The project aims to research and compile a list of small, independent pet stores across the United States that align with The Kind Pet's values and product offerings. This project will allow learners to apply their research and analytical skills to identify key market opportunities. The team member will focus on understanding the landscape of independent pet retailers, assessing their compatibility with The Kind Pet's brand, and identifying potential for collaboration. This project will enhance learners' ability to conduct market research, analyze business compatibility, and develop actionable insights for business development.

Matches 2
Category Market research + 1
Open

Work experience

Virtual Campus Account Manager Intern
Canadian Marketing League
May 2024 - September 2025

As a Marketing Intern with the Canadian Marketing League, I secured this opportunity by representing the Schulich School of Business in a national marketing case competition, where I advanced to the semi-finals. In this role, I managed national marketing campaigns, ensuring effective promotion and brand visibility across Canada. I built and nurtured relationships with professors, students, and fellow interns, fostering collaboration and driving engagement with the leagueโ€™s initiatives. Additionally, I attended workshops and meetings to enhance my teamwork and strategic skills, contributing to the successful execution of marketing strategies and strengthening the leagueโ€™s national presence.

Marketing Intern
Haletale
March 2024 - August 2024

As a Marketing and Research Intern through Riipen, I specialized in conducting market research to optimize LinkedIn platform strategies, focusing on data-driven insights to enhance engagement and performance. I developed and shared LinkedIn research posts, analyzing trends and user behaviour to provide actionable recommendations for growth. Additionally, I performed statistical data analysis and produced detailed progress reports, ensuring measurable results and informed decision-making. My role centered on leveraging data to refine LinkedIn strategies and deliver impactful outcomes.

Assistant Marketing Manager
Novaly Studios
March 2023 - September 2024

As a Marketing Strategist with a strong emphasis on data analytics, I leveraged quantitative insights to drive strategic decision-making and optimize campaign performance. At Novaly Studios, I led the TikTok strategy for the @novalyrblx account, utilizing platform analytics, trend analysis, and audience data to achieve a 17,000-follower increase. By continually monitoring user behavior and engagement metrics, I identified opportunities to refine content strategy, target key demographics, and improve user retention. These data-driven recommendations also supported broader marketing initiatives, ensuring alignment with overall business objectives. My role combined rigorous data analysis with creative marketing strategies, leading to measurable growth and demonstrable results.

Rythmic Gymnastics Coach & Event Planner
Viva RGC
Toronto, Ontario, Canada
May 2020 - January 2025

I organized five major athletic competitions, including the 2018 Ontario Gymnastics Championship, while managing social media and email campaigns to engage the community. As a licensed Gym Mental Health Performance Coach and certified Level 1 Gymnastics & Rhythmic Gymnastics Coach since 2020, I provided mentorship and customer support, focusing on holistic athlete development. I represented Team Canada (2017โ€“2022), was longlisted for the Tokyo 2020 Olympics, and placed 12th at the 2019 Junior World Championships. Additionally, this enhanced my leadership and organizational skills.