Market Research

Intro to QDoc (qdoc.ca):QDoc is a Manitoban virtual healthcare service that is covered by provincial healthcare. Through technology, our service can connect patients to doctors through devices with a camera and microphone. Our doctors can prescribe medication, write sick notes, refer patients to see a specialist and help get lab work and diagnostic imaging. In simpler terms, they can help in any way that isn’t considered a medical emergency.QDoc’s mission is to ensure equal access to quality medical care for all Canadians, regardless of their geographic location or socioeconomic status. We are still in the early phases of this company but can currently help any patients who are physically located in Manitoba, Nunavut, or NW Ontario.Since QDoc started, our primary target market has always been all of Manitoba, but our main audience attraction is currently in Winnipeg. We are now looking to primarily target the Northern Manitoba regions, and are looking for some information and research on the best way to approach these regions with marketing our service.We would like to revamp our marketing techniques to reach a new customer demographic, Northern Manitoba. We want to better understand our new target market and the overall market, so we can uniquely position ourselves within our industry, and build strong relationships with the region.We would like to collaborate with students to conduct market research.This will involve several different steps for the students, including:Familiarizing themselves with our company’s values and services.Researching our current target market and our new target marketResearching the industry and competitive landscape.Recommending strategies to improve our positioning, brand, services, and overall marketing techniques.Bonus steps in the process would also include:Recommending strategies to differentiate ourselves from our competition, and build trust and reputation with the targeted communities.