Market Research

Intro to QDoc (qdoc.ca):QDoc is a Manitoban virtual healthcare service that is covered by provincial healthcare. Through technology, our service can connect patients to doctors through devices with a camera and microphone. Our doctors can prescribe medication, write sick notes, refer patients to see a specialist and help get lab work and diagnostic imaging. In simpler terms, they can help in any way that isn’t considered a medical emergency.QDoc’s mission is to ensure equal access to quality medical care for all Canadians, regardless of their geographic location or socioeconomic status. We are still in the early phases of this company but can currently help any patients who are physically located in Manitoba, Nunavut, or NW Ontario.Since QDoc started, our primary target market has always been all of Manitoba, but our main audience attraction is currently in Winnipeg. We are now looking to primarily target the Northern Manitoba regions, and are looking for some information and research on the best way to approach these regions with marketing our service.We would like to revamp our marketing techniques to reach a new customer demographic, Northern Manitoba. We want to better understand our new target market and the overall market, so we can uniquely position ourselves within our industry, and build strong relationships with the region.We would like to collaborate with students to conduct market research.This will involve several different steps for the students, including:Familiarizing themselves with our company’s values and services.Researching our current target market and our new target marketResearching the industry and competitive landscape.Recommending strategies to improve our positioning, brand, services, and overall marketing techniques.Bonus steps in the process would also include:Recommending strategies to differentiate ourselves from our competition, and build trust and reputation with the targeted communities.

Service Management - Detailed Project Implementation

Our company will be working in conjunction with the Applied Computer Education Project Space (ACE Project Space) at Red River College Polytechnic (RRC Polytech). RRC Polytech is a learner-centred institution that places an emphasis on real-world experience and opportunities for students to take part in Work Integrated Learning (WIL). As part of the Applied Computer Education (ACE) department the ACE Project Space has been giving WIL experiences to students for the past 9 years. The ACE Project Space works with real-world clients to solve problems that will enhance their business. In the past ACE Project Space has worked with Government, not-for-profit organizations, established businesses and start-up companies. Solutions have been created for almost 100 unique clients and well over 100 unique projects have been completed.Due to COVID-19 restrictions all work for this practicum will be completed remotely. The project's academic supervisor will be Chris Podolsky.Problem or opportunityBased on the requirements created earlier, this project will concentrate on implementing features that were established in the requirements phase.ObjectiveThe goal of this project is to work towards delivering detailed features that were agreed upon during the requirements phase.The expected deliverables to be delivered by the student(s) are as follows:With the basic interfaces and and basic input output functionality established in an earlier phase, implement the business logic according to the needs of the clientMeet with client to gain approval and incorporate additional feedback into the solutionCreate detailed application workflows based on the business logic established in the requirements phaseImplement UX to meet the needs of the business logicCreate any additional input/output functionality needed as discovered to implement a minimal viable product

Project Implementation

Our company will be working in conjunction with the Applied Computer Education Project Space (ACE Project Space) at Red River College Polytechnic (RRC Polytech). RRC Polytech is a learner-centred institution that places an emphasis on real-world experience and opportunities for students to take part in Work Integrated Learning (WIL). As part of the Applied Computer Education (ACE) department the ACE Project Space has been giving WIL experiences to students for the past 9 years. The ACE Project Space works with real-world clients to solve problems that will enhance their business. In the past ACE Project Space has worked with Government, not-for-profit organizations, established businesses and start-up companies. Solutions have been created for almost 100 unique clients and well over 100 unique projects have been completed.Due to COVID-19 restrictions all work for this practicum will be completed remotely. The project's academic supervisor will be Ralph Dueck.Problem or opportunityBased on the requirements created earlier, this project will concentrate on implementing features that were established in the requirements phase.ObjectiveThe goal of this project is to work towards delivering features that were agreed upon during the requirements phase.The expected deliverables to be delivered by the student(s) are as follows:· Features that give a baseline of functionality such as an authorization and authentication system.· Create proof of concept features established as part of requirements gathering that were defined as must have features· Creating basic interface design as established in the wireframes· Creating basic input/output functionality as established by the ERD for the must have features

Project Design

Our company will be working in conjunction with the Applied Computer Education Project Space (ACE Project Space) at Red River College Polytechnic (RRC Polytech). RRC Polytech is a learner-centred institution that places an emphasis on real-world experience and opportunities for students to take part in Work Integrated Learning (WIL). As part of the Applied Computer Education (ACE) department the ACE Project Space has been giving WIL experiences to students for the past 9 years. The ACE Project Space works with real-world clients to solve problems that will enhance their business. In the past ACE Project Space has worked with Government, not-for-profit organizations, established businesses and start-up companies. Solutions have been created for almost 100 unique clients and well over 100 unique projects have been completed.Due to COVID-19 restrictions all work for this practicum will be completed remotely. The project's academic supervisor will be Ralph Dueck.Problem or opportunityThe project scope and overall requirements of what is being built must be established before continuing on to the construction/build phase.ObjectiveThe goal of this project is to establish a clear set of requirements that is communicated to the client in order to establish a shared understanding of what is to be built by the project team.The expected deliverables to be delivered by the student(s) are as follows:· A RASCI chart to establish the accountabilities of the the team members· Wireframes of the solution to be produced· StoryMap outlining team tasks and project scope· Establish priority features that provide the highest level of business value· An Entity Relationship Diagram (ERD) that establishes the entities in the database and relations between the entities· Potentially create proof of concept code to establish feasibility of the solution· Working in a consultation role with the team's business analyst a Project Charter will be created· Establishing an initial development environment based on the requirements