SEO and Social Media Strategy

🎯 Project Goal Our goal is to increase Safe’s brand awareness and user engagement by optimizing our social media content strategy and search engine visibility . This will involve: ✅ Improving SEO rankings to drive organic traffic ✅ Developing a high-impact content calendar for social media ✅ Analyzing engagement metrics to refine strategy and maximize reach 🛠 What You'll Do By the end of the project, you’ll have: 📌 SEO & Keyword Research: Identify the most relevant search terms for Safe and our target audience. 📌 Social Media Strategy: Build a content calendar optimized for reach, engagement, and traffic. 📌 Social Media Content Creation: Create engaging posts using SEO-friendly captions and best practices. 📌 Performance Analytics & Reporting: Track social media metrics, user engagement, and SEO performance to provide insights on what’s working. 📌 Bonus: Tailor our content posting strategy based on Safe’s user data and activity trends.

Enhancing 'The Safe': AI Chatbot Optimization

Safe is pioneering the integration of psychology and behavioral economics into personal finance management through its AI, 'The Safe' chatbot. The project aims to enhance the chatbot's capabilities by refining its natural language processing and improving its ability to provide personalized financial insights. Students will work on optimizing the AI's algorithms to better analyze user data and deliver more accurate spending and saving recommendations. The project will involve analyzing user interaction data to identify patterns and areas for improvement, as well as implementing Python-based solutions to enhance the AI's performance. The goal is to make 'The Safe' more intuitive and responsive, ultimately increasing user satisfaction and engagement.