SEO and Social Media Strategy


Project scope
Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analyticsSkills
target audience social media analytics social media content search engine optimization social mediaπ― Project Goal
Our goal is to increase Safeβs brand awareness and user engagement by optimizing our social media content strategy and search engine visibility. This will involve:
β Improving SEO rankings to drive organic traffic
β Developing a high-impact content calendar for social media
β Analyzing engagement metrics to refine strategy and maximize reach
π What You'll Do
By the end of the project, youβll have:
π SEO & Keyword Research: Identify the most relevant search terms for Safe and our target audience.
π Social Media Strategy: Build a content calendar optimized for reach, engagement, and traffic.
π Social Media Content Creation: Create engaging posts using SEO-friendly captions and best practices.
π Performance Analytics & Reporting: Track social media metrics, user engagement, and SEO performance to provide insights on whatβs working.
π Bonus: Tailor our content posting strategy based on Safeβs user data and activity trends.
π Final Deliverables
β SEO Report: A report outlining high-impact keywords and SEO best practices for Safe.
β Social Media Content Calendar: A weekly/monthly schedule for optimal post timing & engagement.
β Social Media Posts: Ready-to-publish posts following the content calendar strategy.
β Analytics Report: Insights on SEO performance, social media reach, and engagement trends.
π₯ Support & Mentorship
We recently won a Marketing consultancy grant and are working with Nako Creative Inc to create the foundation of our marketing presence. As part of the project, youβll have direct mentorship from our team to provide guidance on:
βοΈ Current SEO strategies & ranking insights
βοΈ Social media performance trends and how Safe currently operates
βοΈ Marketing best practices & creative direction
βοΈ Hands-on feedback & strategic collaboration
This is a unique opportunity to gain real-world digital marketing experience while working with a mission-driven fintech startup. π
π Apply Now!
- If youβre passionate about social media, data-driven marketing, and financial wellness, weβd love to hear from you!
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Safe is an AI-powered personal finance app to help millennials and their partners reduce the mental load of money by providing real-time spending insights, behavioural finance-driven guidance, and a judgment-free financial experience, all without budgeting.
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