SEO and Social Media Strategy

Open
Safe
Hamilton, Ontario, Canada
Project
Academic experience or paid work
80 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Communications Digital marketing Search engine optimization Social media marketing Marketing analytics
Skills
target audience social media analytics social media content search engine optimization social media
Details

🎯 Project Goal

Our goal is to increase Safe’s brand awareness and user engagement by optimizing our social media content strategy and search engine visibility. This will involve:

βœ… Improving SEO rankings to drive organic traffic

βœ… Developing a high-impact content calendar for social media

βœ… Analyzing engagement metrics to refine strategy and maximize reach


πŸ›  What You'll Do

By the end of the project, you’ll have:

πŸ“Œ SEO & Keyword Research: Identify the most relevant search terms for Safe and our target audience.

πŸ“Œ Social Media Strategy: Build a content calendar optimized for reach, engagement, and traffic.

πŸ“Œ Social Media Content Creation: Create engaging posts using SEO-friendly captions and best practices.

πŸ“Œ Performance Analytics & Reporting: Track social media metrics, user engagement, and SEO performance to provide insights on what’s working.


πŸ“Œ Bonus: Tailor our content posting strategy based on Safe’s user data and activity trends.



Deliverables

πŸš€ Final Deliverables

βœ… SEO Report: A report outlining high-impact keywords and SEO best practices for Safe.

βœ… Social Media Content Calendar: A weekly/monthly schedule for optimal post timing & engagement.

βœ… Social Media Posts: Ready-to-publish posts following the content calendar strategy.

βœ… Analytics Report: Insights on SEO performance, social media reach, and engagement trends.


πŸ‘₯ Support & Mentorship

We recently won a Marketing consultancy grant and are working with Nako Creative Inc to create the foundation of our marketing presence. As part of the project, you’ll have direct mentorship from our team to provide guidance on:

βœ”οΈ Current SEO strategies & ranking insights

βœ”οΈ Social media performance trends and how Safe currently operates

βœ”οΈ Marketing best practices & creative direction

βœ”οΈ Hands-on feedback & strategic collaboration

This is a unique opportunity to gain real-world digital marketing experience while working with a mission-driven fintech startup. πŸš€


πŸ“ Apply Now!

  • If you’re passionate about social media, data-driven marketing, and financial wellness, we’d love to hear from you!


Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Reduced inequalities

About the company

Company
Hamilton, Ontario, Canada
11 - 50 employees
Banking & finance, It & computing, Technology
Representation
Minority-Owned Women-Owned Disabled-Owned

Safe is an AI-powered personal finance app to help millennials and their partners reduce the mental load of money by providing real-time spending insights, behavioural finance-driven guidance, and a judgment-free financial experience, all without budgeting.