Landing Page for Book Launch & Website Optimization

Design and Launch a Book Landing Page: Build a high-converting, branded landing page for Wild, Bold and Ambitious , a subscription section, optimized for lead generation, email capture, storytelling, and purchase conversion. Integrate eCommerce Capabilities (WooCommerce): Set up a seamless and secure WooCommerce platform to enable online sales of the book Wild, Bold, and Ambitious , as well as digital products and future toolkits. Incorporate a Learning Management System (LMS): Implement and configure an LMS (e.g., LearnDash or LifterLMS) to host future online courses and downloadable entrepreneur resources, including sample modules. Improve SEO, Analytics, and Content Strategy: Optimize key pages for SEO, ensure Google Analytics is set up for tracking user behaviour, and align content structure with the target audience (new entrepreneurs, startup founders, and solopreneurs).

Digital Marketing Strategy for Business Book Launch

Worldwinn Consulting is seeking to enhance the online presence and marketing impact of a newly published business book. The goal is to create a comprehensive digital marketing campaign that effectively reaches the target audience and drives book sales. This project will involve analyzing current market trends, identifying key online platforms, and crafting engaging content tailored to potential readers. Learners will apply their knowledge of digital marketing strategies, social media management, and content creation to develop a cohesive plan. The project will focus on leveraging social media, email marketing, and online advertising to maximize reach and engagement. By the end of the project, the team will have a clear understanding of how to execute a successful online marketing campaign for a book launch.