Digital Marketing Strategy for Business Book Launch

Open
Worldwinn Consulting
Mississauga, Ontario, Canada
He / Him
Principle Consultant
(4)
3
Project
Academic experience
60 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Graphic design Search engine optimization Marketing strategy Social media marketing Website development
Skills
target audience digital marketing online marketing market trend online advertising marketing comprehensive planning content creation consulting social media
Details

Worldwinn Consulting is seeking to enhance the online presence and marketing impact of a newly published business book. The goal is to create a comprehensive digital marketing campaign that effectively reaches the target audience and drives book sales. This project will involve analyzing current market trends, identifying key online platforms, and crafting engaging content tailored to potential readers. Learners will apply their knowledge of digital marketing strategies, social media management, and content creation to develop a cohesive plan. The project will focus on leveraging social media, email marketing, and online advertising to maximize reach and engagement. By the end of the project, the team will have a clear understanding of how to execute a successful online marketing campaign for a book launch.

Deliverables

The deliverables for this project include a detailed digital marketing strategy document, a content calendar for social media posts, and a set of promotional materials such as graphics and copy for online ads. Additionally, learners will provide a report analyzing the potential reach and effectiveness of the proposed campaign. The final presentation will showcase the comprehensive plan and expected outcomes, demonstrating the application of classroom knowledge to real-world marketing challenges.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
Mississauga, Ontario, Canada
2 - 10 employees
Business & management, Business services, Human resources & recruitment
Representation
Small Business

WorldWinn Consulting is a premier business consulting firm based in Mississauga, Ontario, dedicated to empowering businesses through tailored strategies and expert guidance. Our comprehensive suite of services includes business consulting, coaching, digital transformation, and leadership training, all designed to drive accelerated growth and operational excellence.