Customer Retention and Business Development Strategy Enhancement

Beentos Inc. has recently expanded its portfolio by acquiring Industrial NetMedia and Creative101.ca, which offer SaaS platforms like HR Director and Shiftshaper scheduling software. The company aims to enhance its customer retention strategy and business development efforts to attract new clients and improve brand visibility. This project focuses on analyzing and refining existing CRM management processes and customer success strategies. Additionally, it involves developing a comprehensive sales process and creating a compelling pitch deck to support business growth. The project will also explore outbound strategies for acquiring new business opportunities, ensuring that Beentos Inc. can effectively leverage its new acquisitions to expand its market presence.

Digital Move IT Market Expansion Strategy

Digital Move IT is looking to enhance its market presence and expand its reach within the tech industry. The company aims to develop a comprehensive marketing and public relations strategy that will effectively communicate its brand values and services to a broader audience. The project involves analyzing current market trends, identifying target demographics, and crafting a strategic plan that leverages digital marketing tools and public relations tactics. The goal is to increase brand awareness, engage potential clients, and establish a stronger foothold in the market. The project will require learners to apply their knowledge of marketing principles, digital communication, and strategic planning to create a cohesive and actionable plan. Key tasks include: Brainstorm creative PR initiatives (e.g., tech webinars, media outreach, partnerships). Identify journalists, bloggers, and outlets to target. Draft media pitch templates and press releases. Plan and promote a small virtual event or webinar (e.g., "Meet Our Tech Team" or “Trends in AI for SMEs”). Host the event and collect feedback or leads.