BC's Winter GoByBike Week Social Media & Digital Marketing Campaign

GoByBike BC Society (GBBBC) runs the GoByBike Week (GBBW) campaigns in British Columbia, Canada. The 2023 Winter GBBW campaign starts in January 2023. The goals of the campaign are to: encourage people to register/attend a free Winter Cycling Webinar during the week of Jan 30 - Feb 5 to learn about safe cycling in the winter; encourage people to register (free) and try going for a bike ride during WinterGBBW which runs Feb 6-12; encourage people to log their bike rides online in our LogMyRide Web App. The LogMyRide Web App converts kilometers biked to kilograms of greenhouse gases saved to show people how riding a bike instead of driving a motor vehicle can help the environment. The main goals for this project are to use GBBBC's social media channels and online advertising to help us achieve our goal of 3,010 registered participants, 7,500 bike rides logged, 110,000 km's logged, 25,000 kg's of greenhouse gases saved. Graphic templates will be provided. Content creation is required.

SEO & AI-Optimized Blog Content Creation for Easy Artisan Websites

Project Summary Easy Artisan Websites is seeking a team of four motivated students to develop and execute an SEO and AI-optimized blog content strategy . This project provides students with the opportunity to gain hands-on experience in digital content creation, keyword research, technical SEO, and AI search optimization . The goal is to create high-quality, research-backed blog content that enhances website traffic and search visibility on Google and AI-powered search engines (like ChatGPT, Perplexity, and Bard). Project Goals The objective of this project is to develop and execute an SEO-driven content strategy that attracts the ideal audience: 📌 Women entrepreneurs in the early stages of business, selling digital products & services. Key goals include: ✔ Researching and identifying high-value, long-tail keywords to target. ✔ Writing engaging, well-structured, SEO-optimized blog posts . ✔ Optimizing blog content for Google ranking and AI search discoverability . ✔ Implementing technical SEO best practices (meta descriptions, schema markup, internal linking, etc.). ✔ Publishing and scheduling blog posts via WordPress with proper formatting, categories, and tags. Team Structure & Role Responsibilities This project will be executed by a team of four students , each taking on a specific role: 1️⃣ SEO Research & Content Strategist Key Responsibilities: ✅ Conduct keyword research to find high-traffic, low-competition search terms. ✅ Identify trending topics using Google Trends, competitor analysis, and AI-driven search insights . ✅ Develop a content roadmap outlining blog topics, keyword targets, and publishing schedule . ✅ Provide search intent analysis (e.g., informational, transactional, commercial, etc.). ✅ Research semantic keyword variations and related queries to improve discoverability. Tools You Might Use: 🔹 Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs 🔹 ChatGPT, Perplexity, Bard (for AI-driven search insights) 🔹 Google Search Console & Analytics 2️⃣ SEO Copywriter & Blog Content Creator Key Responsibilities: ✅ Write well-structured, engaging, and informative blog posts (1200–2,000 words). ✅ Optimize blog content using primary and semantic keywords while maintaining natural readability. ✅ Implement on-page SEO techniques (headings, meta descriptions, alt text, internal linking). ✅ Ensure content aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines . ✅ Develop compelling calls to action (CTAs) that drive engagement. Tools You Might Use: 🔹 Google Docs, Grammarly, Hemingway Editor 3️⃣ Technical SEO & AI Search Optimization Specialist Key Responsibilities: ✅ Ensure proper technical SEO implementation (meta descriptions, schema markup, internal linking). ✅ Optimize content formatting for both Google and AI-driven search visibility . ✅ Collaborate with Role 2 (SEO Copywriter & Blog Content Creator) to refine blog structure, improve readability, and enhance engagement. ✅ Implement structured data (schema markup) to improve visibility in rich search results . ✅ Research and test AI-friendly content formats that improve discoverability in AI-driven searches. ✅ Monitor keyword rankings and blog performance via Google Search Console & Analytics. Tools You Might Use: 🔹 SEOPress, Google Search Console, PageSpeed Insights, Schema.org markup generator 4️⃣ Content Publishing & Performance Analyst Key Responsibilities: ✅ Upload and format blog posts on WordPress , ensuring proper tagging and categorization. ✅ Schedule and publish posts following the content roadmap . ✅ Track blog performance metrics (traffic, engagement, bounce rates) using Google Analytics. ✅ Identify content improvement opportunities based on SEO performance data . ✅ Prepare a final report summarizing project impact, keyword ranking results, and content engagement. Tools You Might Use: 🔹 WordPress CMS, Google Analytics, Google Search Console, Trello or Asana (for content scheduling & tracking) Why Join? This project offers real-world experience in SEO content writing, AI search optimization, and digital marketing strategy . Students will gain valuable skills in: ✔ SEO-driven content creation with a focus on keyword ranking. ✔ AI-friendly content optimization , preparing for the future of search. ✔ Technical SEO skills , including schema markup and site optimization. ✔ Google Analytics & Search Console reporting , crucial for any digital marketing career. ✔ WordPress content publishing , a key skill for website management. By participating, students will: 🚀 Work on a live website with real SEO impact . 🚀 Build an SEO and AI-optimized content portfolio . 🚀 Learn best practices in Google & AI search ranking . 🚀 Develop highly marketable skills for careers in content marketing, SEO, and digital strategy.