Digital Marketing

Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them. We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Marketing strategy for launch of our new and improved PRO ATHLETE app

The goal of this project is to create a marketing strategy for our company, PRO ATHLETE. Our mission is to reduce athlete injuries with our app, PRO ATHLETE. The goal is to brainstorm with students on the best marketing strategy possible for our brand, and to prepare the launch of our new and improved version 2.0 of the PRO ATHLETE app. We are looking to launch in spring 2025. We are far from experts in marketing, but we feel that we will be needing SEO/SEM optimization, social media ad campaigns and strategies, email and newsletter strategies in order to increase visibility, clicks and engagement. Our goal would be to generate sales with this strategy.