Ontario Product Launch Strategy for CPM Tools

This project aims to develop a strategic framework for the successful launch of CPM Tools Industries’ multipurpose tools in Ontario, Canada. The primary goal is to establish a strong market presence by identifying optimal geographic locations for the launch, analyzing the competitive landscape, and forming strategic operational partnerships. Students will conduct in-depth market research to assess the potential market size and identify key competitors. They will also evaluate potential partnerships for manufacturing, packaging, and distribution, providing a cost-benefit analysis. Additionally, the project involves designing a marketing and branding strategy to differentiate CPM Tools’ innovative products and exploring creative marketing tactics to build brand awareness and customer loyalty.