Social Media Strategy

Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

Podcast Content Creation and Editing

The Opening Door is seeking a team of learners to enhance their podcast presence by editing existing podcast episodes and creating engaging content for other digital channels. The primary goal is to refine podcast interviews, ensuring they are polished and professional, while also repurposing key insights and highlights into content suitable for social media, blogs, and newsletters. This project provides learners with the opportunity to apply audio editing skills and content creation techniques learned in the classroom. The tasks are closely related and focus on enhancing the reach and impact of the podcast. The project is designed to be completed within 80 hours by a team of learners specializing in media studies or communications. - Edit and enhance audio quality of podcast episodes. - Identify key highlights from interviews for content repurposing. - Create engaging social media posts, blog entries, and newsletter snippets from podcast content. - Ensure consistency in branding and messaging across all content.