Marketing and Communications

Positions available: two Mackay Byrne Group provides professional development training to Canada's top corporations Via virtual presentations, conference keynotes and individual coaching. We enhance companies human potential. Our message is comprised of two specialties: Professional Image and Performance Communication skills. Our 36 years of success resides in our strong relationships with many of Canada's Fortune 100 companies and our dedicated enthusiasm in providing them with timely, and professionally relevant education. 1. Client communication: Ways to communicate besides email, what are the latest trends in client communication, i.e. videos explainers, etc. It would be helpful to have guidance on how to communicate to get answers from clients, interests, etc digitally. New sales ideas and approaches for the Millennials and decision makers. 2. Webinar development and execution: Marketing ideas on topics that are of value with a younger workforce, diverse workforce What are the new jobs and how we as a training company can fit into that with our offerings. A market analysis for Professional Development training 3. Assistance with marketing live webinars: Social Media approaches, i.e. what Ads work best on LinkedIn or other social media platforms, advertising practises and approaches for now and after the pandemic. 4. Pricing for virtual presentations b2b and b to consumer: Analysis of what training companies are charging and how they are getting top dollars or competitive pricing for our work. What are the consumer expectations when it comes to training, paying for it themselves, habits, etc. 5. New marketing strategies with digital communications are a few that come to mind: Post pandemic what will work and what doesn’t when it comes to marketing Analysis of where are the buyers in companies, what are they looking for 6. New ways to build a client database using video and other social media platforms business is using: If you have an existing client base how can you build on to that Training companies to use contact forms for free advice, what other marketing options are they and what is most effective.