Caitlin Furby
Caitlin Furby
CEO
(26)
5
Bio

Caitlin Furby & Mark Turner — Founders of Lucentara and Dinosty Fossils

Caitlin Furby and Mark Turner are the founders of Lucentara and Dinosty Fossils, two closely connected companies reshaping the global perception of ammolite through innovation, craftsmanship, and science.

Together, they’ve built an enterprise that bridges the gap between Alberta’s fossil-rich past and the modern world of design and technology. Dinosty Fossils oversees the mining and restoration of ammonite fossils and ammolite gemstones across more than 1,200 hectares of mineable land in Southern Alberta, while Lucentara focuses on transforming these natural treasures into luxury products and advanced materials research opportunities.

Mark Turner’s lifelong dedication to paleontology and fossil exploration laid the foundation for Dinosty’s success. His discoveries, including significant fossil trackways in Tumbler Ridge, helped define him as one of Canada’s most respected field collectors.

Caitlin Furby brings a background in statistics, psychology, and business leadership, guiding Lucentara’s strategic growth and global expansion. Under her direction, the companies have become known for their precision restoration, ethical mining practices, and pioneering use of technology in fossil preparation and gemstone presentation.

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LUCENTARA / Dinosty Fossils
LUCENTARA / Dinosty Fossils
Lethbridge, Alberta, Canada

Illuminating Ammolite: A Fusion of Science and Art

The project aims to bridge the gap between science and art by creating an engaging narrative around Ammolite, a rare and iridescent gemstone formed from fossilized ammonite shells. The goal is to communicate the scientific significance and aesthetic beauty of Ammolite to a broader audience. Learners will research the geological formation, historical significance, and optical properties of Ammolite. They will then craft a compelling story that highlights its unique characteristics and potential applications in jewelry and design. The project will involve creating educational content that can be used in marketing materials, exhibitions, or educational workshops. This initiative will help Dinosty Fossils enhance public appreciation of Ammolite and its role in the natural world.

Matches 1
Category Marketing strategy + 4
Open
LUCENTARA / Dinosty Fossils
LUCENTARA / Dinosty Fossils
Lethbridge, Alberta, Canada

AI-Driven Optical Encoding with Ammolite

This project explores the intersection of artificial intelligence and natural design by using the vibrant, iridescent colors of ammolite, a rare fossilized gemstone, as a model for optical encoding. The goal is to develop an AI-driven system that can analyze and replicate the color patterns found in ammolite to create a new form of optical communication. Learners will apply their knowledge of AI, machine learning, and optical physics to identify how these natural patterns can be translated into a digital format. The project will involve researching the properties of ammolite, developing algorithms to mimic its color variations, and testing the effectiveness of these patterns in encoding information. This project provides a unique opportunity to blend natural science with cutting-edge technology, offering insights into both fields.

Matches 0
Category Artificial intelligence + 4
Open
LUCENTARA / Dinosty Fossils
LUCENTARA / Dinosty Fossils
Lethbridge, Alberta, Canada

Ammolite-Driven Optical Computing for Health Applications

This project explores the innovative use of ammolite, a gemstone known for its vibrant colors, in the development of optical computing solutions for healthcare applications. The goal is to investigate how the unique optical properties of ammolite can be harnessed to enhance data processing in biotech applications, particularly in medical imaging and diagnostics. Students will delve into the intersection of AI and optical computing, applying theoretical knowledge from their coursework to real-world scenarios. The project will involve researching existing technologies, identifying potential applications, and proposing a conceptual framework for integrating ammolite-based optical computing into current healthcare systems. The team will work collaboratively to analyze the feasibility and potential impact of these applications, providing a comprehensive understanding of this emerging field.

Matches 0
Category Biotechnology + 4
Open
LUCENTARA / Dinosty Fossils
LUCENTARA / Dinosty Fossils
Lethbridge, Alberta, Canada

Global Brand Campaign for "The Canadian Gem"

Lucentara, a leader in luxury ammolite jewelry, seeks to establish ammolite as "The Canadian Gem" on a global scale. The project challenges students to develop a comprehensive brand campaign that resonates with diverse international markets, specifically targeting North America, Europe, and Asia. Students will begin by analyzing cultural perceptions of color, luxury, and gemstones in these regions. They will then craft creative marketing strategies that highlight Lucentara's unique blend of science, luxury, and Canadian heritage. The goal is to create a cohesive narrative that positions ammolite as a prestigious and culturally significant gemstone, appealing to varied audiences across the globe. This project provides an opportunity for students to apply their classroom knowledge in marketing, cultural studies, and brand management to a real-world scenario.

Matches 1
Category Branding & style guides + 4
Open