
Marketing Strategy and Content Creation -2025
BUS 461
Learners: college juniors and seniors at a nationally recognized four year residential liberal arts college located in the Midwest Characteristics: curious, creative, and motivated to apply their skills to interesting and meaningful projects Majors: Business Administration (Marketing), Public Relations, Communications Skills: Adobe Creative Suite; Canva; web design (WordPress, Wix, others); video editing; digital content creation for social media platforms; marketing strategy; advertising campaigns and schedules; survey construction and market research; and marketing plan creation.

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BUS 461
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