Rebranding of web app

The central aim of this project is to revamp the company's website, infusing it with a contemporary appeal to captivate its intended audience. Students are anticipated to achieve the following outcomes: gaining an in-depth understanding of the company's user-centric problem-solving approach, crafting personas through extensive user research focused on the target audience, producing a low-fidelity prototype for the website's rebranding, advancing to a high-fidelity prototype based on the approved initial design, and ultimately, developing the website with a modern aesthetic, complemented by meticulously designed sitemaps.

Website UI / UX Design & Prototype

Our company would like to explore re-designing our current website with a prototype. We are always on the lookout for innovative and fresh UI and UX ideas that will help our users. This will involve: Conducting background research on our existing web application for the product. We are happy to provide a walkthrough and other resources to help bring them up to speed. Identifying key areas of our current website and what areas of focused might return the best results in a redesign. Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available. Creation of a screen by screen UX / UI prototype of a web application which can be used on all major browsers and be mobile friendly Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this