Product Launch Strategy

We want to expand our product offering with a new line: Moroccan Oil Treatment. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to: 1. What are the best markets geographically to sell the product? How does this product work in tandem with our human hair products - European hair toppers and Wigs? What is the total market size for this opportunity? 2. With whom should we partner on manufacturing (Alibaba), packaging & fulfullment? Are there fulfillment centres in China? 3. Who are our closest competitors and how do we differentiate ourselves? How can we also market this as an entry-level product to raise awareness of Sarko Beauty for consumers to eventually buy our human hair wigs, toppers, extensions? 4. How do we establish our brand: Build awareness, acquire customers, and defend any early success?

Competitive Analysis - Eczema Niche

Since 2011, our company has been offering natural treatments for individuals with eczema. We want to better understand how our target audience perceives our brand and competitors. This will help us develop clarity on our competitive advantages and optimize our marketing strategy. We would like to collaborate with students to conduct a competitive analysis of our business. This will involve several different steps for the students, including: Familiarizing themselves with our company, products, and target market. Identifying current and potential future competitors. Creating a matrix identifying features that are similar and different between companies. Summarizing our competitive advantages and disadvantages relative to the competition identified. Bonus steps in the process would also include: Recommending how our company can differentiate itself through products / services and messaging.