College + University Engagement: Market Research

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target market advocacy researchRise Against Hunger is growing a global movement to end world hunger by empowering communities, nourishing lives, and responding to emergencies. We recognize that hunger will not end without creating a global movement and engage hundreds of thousands of volunteers and advocates each year to build awareness and activation.
We want to better understand the motivations of college and university students to engage them in our mission better and create impactful opportunities for involvement. We would like to understand this market and audience better to uniquely position ourselves within the nonprofit sector.
Our efforts to date have included (with limited success):
- The creation of a social media ambassador program (current)
- Hosting volunteer engagement activities with college campuses (ongoing and seasonal)
- Some social media posts
Your efforts will help us create long-term, transformational volunteering opportunities for college and university students worldwide to increase our collective impact by providing more resources to people facing food insecurity in the world's most vulnerable populations.
The research will include:
- Target market research through the college and university lens
- Strategies around potential engagement opportunities
- How to incentivize long-lasting engagement
- Engage with our donor base to drive additional funding opportunities
- Strategic positioning from a student's perspective to grow our movement to end hunger
We will provide mentorship on an as-needed basis.
About the company
Rise Against Hunger is an international 501(c)(3) humanitarian organization that is driven by the vision of a world without hunger. The non-profit’s Pathways to End Hunger — Nourishing Lives, Empowering Communities, Responding to Emergencies and Growing the Movement — work to both provide immediate nourishment for those facing hunger today and implement sustainable solutions that will lift entire communities for years to come.
With locations across the U.S. and five international offices, Rise Against Hunger’s meal packaging program and other engagement opportunities provide volunteers hands-on and virtual opportunities to become Hunger Champions and make an impact in the lives of those facing food insecurity across the globe.