Consumer Research & Insights into Branding
General
- Undergraduate; 1st year
- 70 learners; teams of 6
- 15 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2/2 project matches
- Anywhere
- Academic experience
- Any company type
- Any
Categories
Skills
Project timeline
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January 2, 2024Experience start
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April 15, 2024Experience end
Overview
- Details
-
First year, second term Business Administration students will work in teams to generate actionable and relevant consumer insights and branding for your organization.
- Learner skills
- Branding, Consumer insights, Consumer research, Marketing strategy, Research
- Deliverables
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Final deliverables include:
- A final report and presentation detailing insights, methods used, and recommendations.
Project Examples
Beginning this May, groups of four College-level student-consultants will spend 80 hours per team working to generate actionable consumer insights and branding opportunities for your organization.
Based on a challenge or opportunity that you identify, they will synthesize information provided by you and research data to uncover insights that will help you answer important questions pertaining to your customers, and relevant branding opportunities.
Project examples include, but are not limited to:
- Researching what triggers consumer actions to acquire new customers.
- Explaining why consumers care about your company to increase brand loyalty.
- Researching and action on what desires and motivations your customers have to increase retention.
- Describing current or potential consumer attitudes toward a product or service.
- Providing recommendations on your digital presence to effectively appeal to your target market and to further enhance your brand.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).
Be responsive to periodic emails to answer any questions or concerns that the student(s) may have as they progress.
Be available for a quick phone call with the organizer to initiate your relationship and confirm your scope is an appropriate fit for the experience.
Be available for a 1-hour interview (virtual, phone, or in person) to make sure the students fully understand your organization, industry and needs.