Marketing Strategy
General
- Undergraduate; 2nd year
- 24 learners; teams of 5
- 45 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 3/5 project matches
- Canada
- Academic experience
- Any
- Any
Categories
Skills
Project timeline
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February 7, 2022Experience start
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February 25, 2022Project Scope Meeting
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March 29, 2022Experience end
Timeline
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February 7, 2022Experience start
-
February 25, 2022Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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March 29, 2022Experience end
Overview
- Details
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Through this course, students from Red River Polytechnic have gained a foundation in the strategic marketing aims to reach prospective consumers and turn them into customers of the products or services the business provides. Students have developed analytical and decision-making skills using and will be able to apply this with your organization in a project to make sound and informed planning and marketing recommendations.
In teams, students will work collaboratively to develop a marketing plan, implement a digital marketing campaign, and create engagements with your prospective customers using a customer relationship management system.
- Learner skills
- Digital marketing, Marketing strategy, Research
- Deliverables
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Deliverables will depend on the project and employer types.
Project Examples
Project examples may include but are not limited to:
- Creating a marketing portfolio to highlight marketing skills, abilities, and experience
- Applying an ethical framework to marketing strategy
- Applying segmentation to identify potential markets for a product or service
- Recommending a marketing mix for a potential market for a product or service
- Selecting appropriate methods of communication, utilizing different types of strategies in managing client relationships and building networks
- Contrasting various market research tools and methods to lead further marketing decisions
- Analyzing the process involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to inform marketing segmentation and marketing mix decisions
- Evaluating an organization’s digital media offerings to identify gaps and suggest improvements
- Evaluating an integrated marketing communications plan to provide practical advice for improvement and implementation
- Contrasting sales tools and techniques to inform an organization’s pipeline management structure
- Translating marketing strategies and plans for developing and managing international markets
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.
A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.