Omilia Visuals Digital Marketing Strategy Development

Omilia Visuals seeks to enhance its market presence as a premier provider of media production and strategy services. The project involves designing a digital marketing strategy that effectively communicates Omilia's unique value proposition, which combines creative media production with the science of visual perception and persuasion. The goal is to expand brand awareness and client acquisition in key industries such as health, tech, finance, and lifestyle. The strategy should target marketing teams, brand managers, and decision-makers who are in need of high-conversion visual content. The project aims to position Omilia as a strategic partner capable of delivering exceptional visual storytelling that aligns with client goals and resonates with target audiences. Emphasizing the premium nature of Omilia's services and their commitment to results-driven storytelling is crucial.

Website Development

Introduction Omilia Visuals is in its second year as a Visual Media Services provider: Photography and Videography Services. We would like to build a website that showcases our portfolio, attracts clients, and has a client portal for delivering client projects. This project entails creating a professional, intuitive, and visually appealing website that: Showcases our Photography services (weddings, engagements, events, portraits) Showcases our Videography services (Vodcasts, youtube videos). Hosts the Omilia visuals Inspiration & Education blog Hosts a client portal where client can receive their deliverables The website would effectively highlight each service category while maintaining a cohesive brand identity. is intuitive and easy to maintain Expected Outcome: By the end of the project, students are expected to deliver a fully functional website that accurately reflects our brand, separates and highlights the various service categories (weddings, engagements, events, and portraits photography, and out videography services), and provides potential clients with an engaging and informative user experience. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Developing design concepts for the website, including layout, color scheme, typography, and imagery, ensuring it aligns with the client's brand identity and target audience. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.

Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.

Digital Content Creation

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers. We would like students to help us create content that is aligned with our vision, mission, and sector. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, marketing goals and target market. Researching factors affecting the quality of digital content. Recommending changes to existing digital content and designing new social media posts and emails. Recommending and designing new digital content not already used by our company. Bonus steps in the process would also include: Testing and improving designs based on feedback.