Online Marketing Campaign

Our company advertises several video games online. We hope to revamp our web and social media marketing to attract more customers. We would like to work with students to design a new online marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, web presence, and social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.