B2B Marketing for Wellness Business

The main objective of this project is to develop and implement a comprehensive marketing plan to promote alternative wellness services to white-collar professionals. Students will focus on targeting individuals experiencing high levels of stress, poor sleep and lack of exercise, aiming to increase awareness, engagement, and conversions through various marketing strategies and channels. Students will solve the problem of how to effectively market 'mindfulness as medicine' services to a specific demographic. By the end of the project, students are expected to achieve a fully developed and actionable marketing plan that includes audience research, content creation, engagement strategies, data collection, and analysis. The outcome will be a detailed, step-by-step marketing plan ready for implementation, along with initial results from the first phases of the plan.