• Led the planning, coordination, and management of events for the College of Arts, Media, and Design, collaborating with internal and external design communities, including IxDF, ADPList, and other local tech organizations
• Designed social media assets and ran targeted promotions to maximize engagement, while advocating for student interests in event topics and ensuring seamless event execution

• Conducted user research and usability testing to understand user needs, and collaborated with Mechatronics, Content, and Development teams to improve the app’s interface, educational flow, and new functionality.
• Tools & Skills: Figma, Miro, Wireframing, UX/UI Design, Design Systems, UI Patterns

• Redesigned a website to enhance user flow, accessibility, and alignment with organizational goals. Established a design system with 50+ reusable components for consistency
• Facilitated weekly sync-ups with a PM and 4 developers to ensure design decisions met project objectives
• Tools & Skills: Figma, Github, Wireframing, High-fidelity Design, Responsive Web Design, Component Library Development, Cross-functional Leadership, Agile Methodologies

• Conducted a UX audit and user interviews to address usability issues and improve market positioning
• Redesigned the information architecture and led UI/UX enhancements on the dashboard page, leading to a 35% increase in conversion rates post-implementation
• Tools & Skills: Figma, Miro, UX Content Audit, User Research, Competitor Analysis, Atomic Design Principles, Design Systems, Cross-functional Collaboration, Trello, Agile Methodologies

• Managed projects with budgets up to $10M as the primary stakeholder contact and applied design thinking and user research to optimize store layouts using AutoCAD, resulting in a 20% improvement in space utilization and customer traffic flow

Inspired by "East Asian anxiety," this project explores cultural pressures faced by East Asian individuals in North America. Through stories of international students, new immigrants and Canadian-born East Asians, it highlights the lasting impact of cultural norms and family expectations on their lives. The project emphasizes helping parents understand Western values to foster better relationships.

LinkAge addresses this need through thoughtful daily prompts, encouraging conversations between generations. By combining a physical calendar with a digital platform, it helps families build understanding, strengthen connections, and foster mutual growth.

This project explores the challenges young people face in today’s job market. The topic was chosen in response to the growing sense among youth that finding a job has become increasingly difficult. While unemployment rates appear stable post-pandemic, the reality for many youth — particularly those just entering the workforce — is very different. The goal here is to use a data storytelling approach to illustrate this gap between perception and experience, with an accessible, visually engaging format.

Bambu is an e-commerce platform designed to boost the discoverability of eco-friendly products.

We cater to eco-conscious consumers who prioritize convenience and positive impact, offering an all-in-one platform that simplifies sustainable shopping. Users can access transparent product insights, earn rewards, and cultivate their eco-friendly lifestyle, making it easier for them to make informed choices and contribute to environmental sustainability.