A cause marketing course designed to provide students with hands-on experience in developing and executing marketing communication campaigns for real-world charitable organizations. This course will involve students forming teams to assist a non-profitable organization in promoting itself through strategic marketing and advertising efforts.

Special focus on increasing the quality candidates for both occupational therapy and nursing as well as all other roles at VHA.

Course Objectives:

• Equip students with practical skills in cause marketing.
• Foster teamwork and collaboration among students.
• Provide real-world experience by partnering with a philanthropic organization.
• Enhance students’ understanding of the impact of cause marketing on brand perception and consumer behavior.

Deliverables (by each team):

• Research results on the target market and strategy to break through clutter
• Creative concepts and executions
• Budget breakdown
• Media selection and Integrated Marketing Communications (IMC) presentation
• Strategic roadmap and implementation plans