Parkviewhills Car Spa is seeking to expand its membership program for auto detailing services, specifically targeting professional drivers and fleet companies. Currently, the program has organically grown to include 15 members, but the goal is to increase this number to 200 members within the next three months. The challenge lies in creating a compelling membership offering that appeals to the target audience and effectively marketing it to achieve the desired growth. Learners will apply their knowledge of marketing strategies, customer engagement, and business development to design a membership program that meets the needs of professional drivers and fleet companies. The project will involve analyzing the current market, identifying key selling points, and developing a marketing plan to attract new members.

The project deliverables will include a comprehensive membership program proposal tailored to professional drivers, fleet companies and people who live near the car wash and auto detailing facilities. This will involve creating a detailed marketing plan outlining strategies to reach and engage the target audience. Additionally, learners will develop promotional materials and a timeline for implementation. The final deliverable will be a presentation to Parkviewhills Car Spa, showcasing the proposed membership program and marketing strategy, along with expected outcomes and growth projections.