The Shooting Star Press Inc. is seeking innovative strategies to enhance its social media presence and engagement. The goal of this project is to develop a comprehensive social media growth plan that aligns with the company's brand and objectives. Students will analyze current social media trends, assess the company's existing social media platforms, and identify opportunities for improvement. The project will involve researching successful social media campaigns in the publishing industry and proposing actionable strategies tailored to The Shooting Star Press Inc.'s target audience. This project provides an opportunity for students to apply their knowledge of digital marketing and social media management in a real-world context, focusing on increasing brand visibility and audience interaction.

The deliverables for this project include a detailed social media growth strategy report and a presentation summarizing key findings and recommendations. The report should outline specific tactics for increasing followers, engagement rates, and content reach. Additionally, students will create a content calendar with proposed posts and engagement activities. The final presentation will highlight the strategic plan and expected outcomes, providing The Shooting Star Press Inc. with a clear roadmap for social media enhancement.