The Clean Divorce is seeking to optimize its pricing strategy by understanding market demand and price sensitivity. The goal of this project is to analyze and segment the market to identify how different pricing models, such as subscription versus one-time fees, and basic versus premium tiers, affect consumer demand. Learners will be tasked with estimating demand under various pricing scenarios and developing demand curves to visualize these insights. The project aims to provide strategic recommendations that will help The Clean Divorce make informed pricing decisions to maximize revenue and customer satisfaction. This project will allow learners to apply their knowledge of market analysis, data interpretation, and strategic planning in a real-world context.

The project deliverables include a comprehensive report detailing the market segmentation and demand analysis, complete with visual demand curves for different pricing scenarios. Additionally, learners will provide strategic recommendations based on their findings, supported by data-driven insights. The final deliverables will be presented in a professional format, suitable for executive review.