Marketing Video Creation for Brand Awareness

Open
The Shooting Star Press Inc.
St. Thomas, Ontario, Canada
He / Him
Owner
(24)
6
Project
Academic experience or paid work
80 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Product or service launch Visual arts
Skills
content creation target audience customer engagement brand awareness video production marketing scripting digital channels marketing strategies branding
Details

The Shooting Star Press Inc. is seeking a team of creative and motivated students to develop a series of marketing and awareness videos aimed at enhancing the brand's visibility and engagement. The project involves conceptualizing, scripting, and producing short videos that effectively communicate the company's values, products, and services to a target audience. Students will have the opportunity to apply their classroom knowledge of digital media, marketing strategies, and video production techniques. The project will focus on creating content that is visually appealing, informative, and aligned with the company's branding guidelines. The goal is to produce videos that can be used across various digital platforms to increase brand recognition and customer engagement.

Deliverables

The project deliverables include a set of 3-5 marketing videos, each ranging from 30 seconds to 2 minutes in length. These videos should be fully edited and ready for distribution on social media and other digital channels. Additionally, students will provide a brief report detailing the creative process, target audience analysis, and the rationale behind the chosen video concepts and styles.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Industry, innovation and infrastructure

About the company

Company
St. Thomas, Ontario, Canada
0 - 1 employees
Publishing & printing
Representation
Minority-Owned

We publish awesome, independent comic books, graphic novels, prose and audiobooks by partnering with creative talent from around the world.