Marketing Video Creation for Brand Awareness

Project scope
Categories
Product or service launch Visual artsSkills
content creation target audience customer engagement brand awareness video production marketing scripting digital channels marketing strategies brandingThe Shooting Star Press Inc. is seeking a team of creative and motivated students to develop a series of marketing and awareness videos aimed at enhancing the brand's visibility and engagement. The project involves conceptualizing, scripting, and producing short videos that effectively communicate the company's values, products, and services to a target audience. Students will have the opportunity to apply their classroom knowledge of digital media, marketing strategies, and video production techniques. The project will focus on creating content that is visually appealing, informative, and aligned with the company's branding guidelines. The goal is to produce videos that can be used across various digital platforms to increase brand recognition and customer engagement.
The project deliverables include a set of 3-5 marketing videos, each ranging from 30 seconds to 2 minutes in length. These videos should be fully edited and ready for distribution on social media and other digital channels. Additionally, students will provide a brief report detailing the creative process, target audience analysis, and the rationale behind the chosen video concepts and styles.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
We publish awesome, independent comic books, graphic novels, prose and audiobooks by partnering with creative talent from around the world.
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