As a company, we currently exist in one market (Aerospace & Aviation), but we believe we are ready to take our business to the next level and expand the scope of markets & customers served as well as possibly the number of our locations and customers. With your help, we hope to assess our customer landscape beyond the demographics we currently cater to by learning about their expectations and behaviors.

This will involve several different steps for the students, including:

• Researching the targeted new markets (transit (rail/ bus), marine incl. cruise shipyards) including demographic data such as spending power, proximity, accessibility, and location appeal, and creating a weighted decision matrix to assign importance to each factor (size of markets, proximity to Luxia's production facilities, etc...)
• Creating a survey based on the location and demographic information above to be distributed by our company.
• Analyzing survey data using the weighted decision matrix to decide on the market options for us to prioritize our efforts in.
• Compiling a report including the location analysis, and priority markets recommendations.

By the end of the project, students should complete the following list of activities.

• Research our target markets in new areas (in priority, in North America) and create a weighted decision matrix.
• Create a survey
•  Analyze survey data collected, using the weighted decision matrix they created to decide on the best location(s)/ sectors to concentrate our efforts into.
• Create a report including all research, survey data, and analysis with recommendations regarding location, priority sectors & main targets within those sectors based on the weighted decision matrix.

Final deliverables should include:

• A report including all research, survey data, and analysis with recommendations based on the weighted decision matrix.
• A slide deck to be presented to the project manager explaining the report including all recommendations made.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• What do our present sales look like with respect to each location/sectors ?
• Who are our largest competitors? What products/services do they provide that are similar to ours ?
• Input on choices, problems or anything else the students might encounter.