Competitive Analysis
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Project scope
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Market researchSkills
marketing target audience web analytics sales paragraphsIt’s important for us to have a better understanding of how our target audience perceives our brand and competitors. We want to develop clarity on our competitive advantages and optimize our marketing strategy.
This project will include:
- An identification of our current competitors
- An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
- The creation of a matrix identifying features shared across the companies and those that are different.
- A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
We will give you access to organizational assets to support this project such as personnel, website analytics, sales and brand collateral, and more. We can suggest names of competitors to research.
Objective
We hope to gain a comprehensive understanding of the competitors in our space and how we can differentiate ourselves through our product/service offering, and our messaging.
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About the company
We’re MakerKids. We started the first makerspace for kids in the world, and now run award-winning virtual programs, camps and parties on coding, robotics and Minecraft. Our programs help kids develop confidence, social skills, resilience and a positive relationship with technology. We ignite kids’ potential and inspire them to be inventors, entrepreneurs, and innovators. Kids have started businesses, won prizes from NASA, and had positive mental health outcomes. Come change the world with us, one kid at a time. We provide amazing interest-driven STEM programs to help kids move from being consumers to creators. MakerKids was named Best Kids’ Workshops by Toronto Life Magazine and one of the top ten awesome birthday parties in Toronto by Today’s Parent. We’ve been featured in major media such as Wired, CTV and the Globe and Mail, and have spoken at SXSW, Maker Faire, MakerCon, and more.
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