The main goal for the project is to conduct a comprehensive analysis of the competitive market landscape for catering services in order to identify key competitors, their offerings, pricing strategies, and market positioning. This will involve several different steps for the learners, including:

- Researching and compiling a list of existing catering companies in the local and regional area.

- Analyzing the menus, pricing, and service offerings of each identified competitor.

- Identifying the unique selling propositions and key strengths of each competitor.

- Conducting a SWOT analysis to assess the strengths, weaknesses, opportunities, and threats of SBITA FOOD CATERING LTD. in comparison to its competitors.

- Creating a detailed report summarizing the findings and recommendations for SBITA FOOD CATERING LTD.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:

- A comprehensive list of local and regional catering companies, including their menus, pricing, and service offerings.

- SWOT analysis for SBITA FOOD CATERING LTD. in comparison to its competitors.

- A detailed report summarizing the findings and recommendations for SBITA FOOD CATERING LTD.

Final deliverables:

- A detailed report summarizing the findings and recommendations for SBITA FOOD CATERING LTD.

Here's how Sbita Food Catering can support and mentor students in completing their projects effectively:

Dedicated Mentorship:

Each intern will be assigned a mentor from the company who has expertise in the relevant project area. Mentors will schedule regular check-ins (weekly or bi-weekly) via video calls to discuss progress, provide guidance, and address any challenges.

Access to Tools and Technology:

Interns will be provided with access to necessary software and platforms needed to complete their projects. This may include social media management tools, data analysis software, graphic design software, and project management tools like Asana or Trello.

Training Sessions:

At the start of the internship, interns will receive training on various tools and company systems they will be using. Additional workshops or webinars can be organized to deepen their knowledge in specific areas like digital marketing, data analytics, or culinary arts.

Access to Data:

Interns will have access to all necessary data required for their projects, such as customer feedback, sales data, and competitive analysis reports. Confidentiality agreements will be in place to ensure data security and integrity.

Collaborative Platforms:

To facilitate smooth collaboration and communication, interns will be encouraged to use collaborative platforms such as Slack or Microsoft Teams. This will help them stay connected with their mentors and peers, share files, and manage tasks efficiently.

Regular Feedback:

Interns will receive ongoing feedback on their work not just from their mentors but also from other relevant team members. This feedback will be constructive and aimed at helping them improve and refine their projects over time.

Professional Development Workshops:

The company can offer workshops covering professional skills such as effective communication, time management, and leadership skills. These are essential for personal and professional growth and can be beneficial in any career path they choose to follow.

Final Presentation:

At the end of the internship, interns will be invited to present their project outcomes to the company’s management team. This will be an opportunity to showcase their work, receive direct feedback from senior leaders, and practice their presentation skills.

Resource Library:

Interns will have access to a digital library of resources, including industry reports, case studies, and relevant reading material that can aid them in their research and project execution.

Emotional and Social Support:

Recognizing the challenges of remote work, the company will promote a supportive community among interns and staff, encouraging open communication and social interaction through virtual meetups and team-building activities.