KBEAUTYTRADING INC., a company specializing in Korean beauty products, seeks to enhance its brand presence in the North American market. The goal of this project is to develop a comprehensive brand marketing strategy that aligns with the company's vision and targets its key demographic. Students will analyze current market trends, identify target audiences, and create a marketing plan that leverages digital platforms and social media. The project will involve researching successful brand campaigns in the beauty industry and applying these insights to KBEAUTYTRADING INC.'s unique offerings. The team will also evaluate the effectiveness of different marketing channels and propose a budget-friendly strategy that maximizes brand visibility and engagement. This project provides an opportunity for learners to apply marketing theories and digital marketing skills acquired in the classroom to a real-world scenario.

The project deliverables will include a detailed marketing strategy report and a presentation summarizing the proposed campaign. The report should outline the target audience, key messaging, recommended marketing channels, and a timeline for implementation. Additionally, students will create sample social media content and a budget proposal to support the campaign. The final presentation will be delivered to KBEAUTYTRADING INC.'s marketing team, showcasing the strategic plan and expected outcomes.