The main goal of this project is to create a comprehensive digital marketing strategy for Appy.Yo. This will involve several different steps for the students, including:

- Researching the target market and creating a customer profile.

- Developing a comprehensive digital marketing plan that includes SEO, content marketing, social media, email marketing, and other digital marketing tactics.

- Creating content that is tailored to the target audience.

- Optimizing the website for search engine optimization.

- Analyzing and tracking the performance of the digital marketing campaigns.

- Making adjustments to the digital marketing plan based on the performance data.

By the end of the project, students should demonstrate:

- Understanding of the target market and customer profile.

- Understanding of digital marketing tactics and strategies.

- Ability to create content that is tailored to the target audience.

- Ability to optimize the website for search engine optimization.

- Ability to analyze and track the performance of the digital marketing campaigns.

- Ability to make adjustments to the digital marketing plan based on the performance data.

• meet with them regularly
• set them up with a plan and monitor the plan
• set out goals and objectives
• provide support and answer any questions