Digital Growth Strategy for ConSoul Inc.
Project scope
Categories
Market research Customer segmentation Digital marketing Marketing strategySkills
social marketingConSoul Inc. is seeking to enhance its digital presence and expand its market reach through a well-defined digital strategy and growth marketing plan. The project aims to identify key digital channels and tactics that can drive user engagement and increase customer acquisition. Learners will analyze current digital marketing trends, assess ConSoul Inc.'s existing digital footprint, and develop a comprehensive strategy that aligns with the company's growth objectives. The project will involve researching competitor strategies, identifying target audiences, and proposing innovative digital marketing campaigns. The goal is to create a strategic plan that leverages digital tools to boost ConSoul Inc.'s brand visibility and market penetration.
The project deliverables will include a detailed digital growth strategy document outlining recommended digital channels, marketing tactics, and a timeline for implementation. Additionally, learners will provide a presentation summarizing their findings and proposed strategies. The deliverables should also include a competitive analysis report and a set of key performance indicators (KPIs) to measure the success of the proposed strategy.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Consoul: Making Care and Career Work Together
Consoul is redefining the future of work by solving one of the most critical, yet overlooked, challenges: how to empower employees balancing demanding careers and personal responsibilities.
Our platform uses AI to automate care tasks, streamline resource coordination, and proactively address mental health, creating a scalable solution for modern workforce productivity.
With caregiving responsibilities pulling millions out of the workforce—especially women—employers are facing an untapped crisis of lost productivity and talent. Consoul delivers a data-driven, AI-powered solution that doesn’t just support employees—it drives measurable ROI through improved engagement, retention, and well-being.
Built in Toronto by a team with deep personal and professional insights, we’re at the forefront of the tech-for-good movement, leveraging cutting-edge technology to tackle a $9 trillion global problem.
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